Helly Hansen Sustainability Report
PRINT COLLATERAL
SOCIAL MEDIA
YEAR
2026
THE CLIENT
BCIT School Project
THE CHALLENGE
Create a print-ready corporate report for a company, applying already existing branding guidelines. Include a cover, table of contents, two infographic spreads and a ceo letter.
THE SOLUTION
I chose Helly Hansen for this project and followed their sustainability statistics and information from the 2024 year.
In designing this report it was important to stay consistent with Helly Hansen’s branding and values. Their choice in outdoor imagery is unmatched in the professional outdoor apparel industry. Mountainscapes, dramatic oceans, or dense forests were featured on every page. Their renowned alizarin crimson red colour is also consistent on every page, whether that be highlighting a key statistic, name, graphic, or section number.
The report was intended for both internal and external groups including stakeholders, customers, employees and government bodies. The information is relevant, accurate and clear. Pages were designed so that key information could be referenced at a single glance, for those who may not be needing every detail and just want to keep up with the key statistics.
Cover Design
Sustainability Report
Instagram Posts
